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tiktok Marketing & Management

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Service Overview

TikTok has redefined how brands connect with audiences—shifting from polished, curated content to raw, relatable, and high-impact storytelling. At Vision 2020 Group, our TikTok Marketing services help brands tap into this cultural powerhouse by creating scroll-stopping content and performance-driven campaigns that don’t just trend—they convert.

We specialize in end-to-end TikTok marketing strategies tailored for rapid engagement, brand visibility, and lower-funnel conversion. From content creation to ad execution, influencer collaborations to trend-jacking strategies, we don’t just "do TikTok"—we speak its native language.

Whether you’re an eCommerce brand looking for sales, a startup aiming to build awareness, or a legacy business repositioning for Gen Z and Millennials, our team builds customized TikTok playbooks that are creatively disruptive and analytically sharp.

How We Make It Work

We start by defining your core objective—awareness, traffic, engagement, or conversion—and reverse-engineer your TikTok strategy from there. This includes audience research, competitor trend mapping, hashtag and sound strategy, and identifying ideal content formats (UGC, native-style ads, storytelling, skits, or educational clips).

Our creators and editors produce content that blends in with the TikTok feed but stands out through smart hooks, fast pacing, and platform-relevant humor or storytelling. We test everything—from the first 3-second hook to the caption, CTA, and even soundtracks.

On the paid side, we run in-feed TikTok ads, Spark Ads (boosting organic posts), TopView placements, and influencer-whitelisted ads, all optimized using TikTok Ads Manager and third-party analytics tools. Every campaign is A/B tested and measured for key KPIs like CTR, video completion rate (VCR), cost-per-view, engagement rate, and conversion rate.

We also build retargeting layers to follow up with engaged users using product-based creatives, testimonials, or behind-the-scenes content, effectively turning cold traffic into warm leads and buyers.

Recent Results

One of our most successful TikTok campaigns was for a direct-to-consumer luxury fashion accessories brand that wanted to break into a younger demographic and boost online sales during a limited-edition drop.

Challenge:
The brand had a polished image and had seen some success on Instagram but couldn’t crack TikTok. Their previous agency tried repurposing Instagram content, which underperformed badly—low views, no engagement, and zero conversions.

What We Did:
We onboarded them with a fresh content-first TikTok strategy. Instead of pushing product, we leaned into storytelling: short skits about “the luxury look on a budget,” styling challenges, and creator POVs using the product in everyday moments. We also partnered with 3 mid-tier TikTok creators who matched the brand’s aesthetic and humor.

We ran a Spark Ad campaign that boosted the highest-performing organic post and layered in retargeting to users who watched more than 50% of any video. We also optimized the landing page for mobile traffic and speed.

The Outcome:

One video reached 1.2M views organically in 4 days
Spark Ads delivered a CTR of 5.6%, well above platform benchmarks
Cost-per-click (CPC) dropped by 41% compared to Meta campaigns
Conversion rate hit 9.2% on the TikTok traffic landing page
The drop sold out in 72 hours, with TikTok accounting for 61% of total sales during the campaign window
TikTok followers grew by over 18,000 in two weeks, with 3.7X ROI on ad spend

Since then, we’ve retained the brand as a full-time TikTok partner, running monthly content sprints and ad cycles for each new product launch.

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