OOH & Digital Marketing Agency - Bus Ads

OOH & Digital Marketing Agency

bus ads / Bus Wrap Ads / Bus Shelter ads

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Service Overview

Bus Advertising transforms public transportation fleets into rolling billboards that cover the city’s busiest streets, intersections, business zones, residential neighborhoods, and commuter routes. With large-format visibility, long dwell times in traffic, and access to thousands of daily commuters, buses offer one of the highest impression counts per ad dollar in the OOH space.

At Vision 2020 Group, we offer full-fleet, route-based, and station-targeted bus ad campaigns that turn urban transit into branded storytelling in motion. From full bus wraps to side panels, interior panels, and even digital screen buses, we design campaigns that move with your market — and stay in front of them throughout the day.

How We Make It Work

Fleet & Route Strategy

- We help you choose the right type of buses and routes based on:
  - Target audience demographics
  - Neighborhood profiles
  - High-footfall zones (CBDs, malls, schools, hospitals)
  - Traffic data and commuter density
- Campaigns can be tailored to:
  - Specific routes (ex: buses passing near universities, tech parks, or malls)
  - Fleet-wide saturation (city takeover approach)
  - Event-focused routes (around sports stadiums, trade expos, or festivals)

Creative Formats We Offer

- Full Bus Wraps: High-impact, top-to-bottom branding
- Side Panels (Super Sides): Eye-level messaging while stopped in traffic
- Rear Panels: Excellent for traffic dwell time
- Interior Panels: Messaging for seated passengers
- Headliners / Ceiling Boards: Above the aisle ads for prolonged exposure
- Digital Bus Screens: Short video clips or slides on high-end routes

Creative Design Strategy

- For exteriors, we design for visibility from a distance, focusing on:
  - Bold colors
  - Minimal text
  - Clear calls-to-action
- For interior placements, we lean into storytelling, QR codes, offers, and app downloads.
- Animated or rotating creative options available for digital screens or campaign refreshes.

Execution & Compliance

- We manage:
  - Printing, wrapping, approvals from transit authorities
  - Installation across selected fleet types and zones
  - Timeline management (for campaigns as short as 2 weeks or as long as 6 months)

Monitoring & Reporting

- We provide:
  - Pre- and post-install photos
  - Proof-of-play on digital ads (if applicable)
  - Estimated daily impressions per route
  - Optional QR code tracking, short links, or geotargeted promo codes

Recent Results

We recently activated a city-wide bus advertising campaign for a fintech company launching a new consumer banking app targeting young professionals.

Objective:
Maximize urban visibility and drive downloads in top 3 high-density cities ahead of app launch, positioning the brand as modern, secure, and tech-savvy.

Strategy Collaboration:
We selected full bus wraps on high-frequency routes near tech hubs, coworking spaces, metro stations, and universities. Interiors included QR codes and install prompts for bus riders, while digital bus screens showcased short animated explainer clips.

Execution Details:

40 full bus wraps, 25 rear panels, 100+ interior ads
3 cities, focused on weekday commuter hotspots
4-week campaign duration
CTA: “Bank smarter. Scan to try it now.”

Results:

Estimated 12.2 million impressions across all cities
QR code scans: 22,400+
App installs: 9,700+ directly attributed to bus campaign
36% of users said they discovered the app via “seeing it on a bus” (according to post-install survey)
Client reported a 4.3x lower cost per acquisition than digital display ads during the same month

Bus Advertising is street-smart marketing at scale — perfect for reaching commuters and pedestrians across every corner of the city, all day long.

At Vision 2020 Group, we help you plan routes that matter, wrap buses in designs that turn heads, and track results that move your business forward.

Ready to roll through the city with your brand wrapped around it? Let’s go mobile with momentum.

Contact Sales team

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