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Social Media Marketing & Management

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Service Overview

Social media today is more than just content—it's a critical engine for growth, reputation, and long-term brand loyalty. At Vision 2020 Group, our Social Media Marketing services go beyond basic posts and pretty visuals. We engineer full-scale strategies that tap into each platform’s unique ecosystem—whether it's Meta (Facebook & Instagram), LinkedIn, TikTok, or emerging social spaces.

We manage every element of social media marketing with precision—from competitor analysis and content development to audience targeting and data-backed campaign execution. Every campaign is designed to resonate with the right audience at the right time, aligning social engagement with your broader business KPIs. Whether your goal is brand awareness, customer acquisition, or community building, we ensure social media becomes a performance-driven part of your digital strategy.

We also work closely with in-house or external creative teams (if any), aligning brand voice and tone to reflect your brand’s personality across platforms, while keeping a laser focus on metrics that matter—reach, CTR, engagement rate, lead quality, and ROAS.

How We Make It Work

We begin with a deep-dive audit of your brand's existing digital presence, competitors, and market trends. From there, we build a tailored roadmap—content calendars, campaign architecture, audience personas, and creative direction all included.

Our team produces platform-optimized content including motion graphics, carousels, short-form videos, UGC-style ads, and native-style branded stories. We then build and run high-converting ad campaigns backed by A/B testing and predictive analytics. From retargeting flows to lead funnels, we ensure no opportunity is left untapped.

We also continuously monitor campaign health—optimizing ad spend, pausing underperformers, scaling high-performers, and adapting creatives based on live engagement feedback. Monthly reports break down ROI, but we go beyond reporting—offering insights, strategic pivots, and growth recommendations as we scale.

Recent Results

In one of our most recent campaigns, we partnered with a luxury real estate developer looking to generate qualified leads for a newly launched premium waterfront project. Their previous efforts with another agency had resulted in low lead quality, high cost-per-lead (CPL), and minimal engagement on Instagram and Facebook.

Challenge:
Their target audience was affluent investors and expats, but the ad creative was too generic, and the targeting too broad. The client was burning budget on low-interest clicks and irrelevant followers.

What We Did:
We rebuilt the campaign from scratch, starting with customer persona mapping and revamping the creative to reflect luxury storytelling and exclusivity. We introduced short-form video walkthroughs, testimonial snippets, and used precise interest + behavioral targeting across Meta platforms.

We implemented lead form ads integrated directly with their CRM, with pre-qualification filters to ensure high intent. Midway through the campaign, we layered in retargeting to users who engaged but didn’t convert.

The Outcome:

Click-through rate (CTR) increased from 0.9% to 3.4%
Cost-per-lead (CPL) dropped by 52%
Engagement rate rose by 127%
Lead quality improved dramatically — with 22% converting to property viewings

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Instagram Marketing & Management
Facebook Marketing & Management
TikTok Marketing & Management
LinkedIn Marketing & Management
Youtube Marketing & Management
Twitter Marketing & Management
SnapChat Marketing & Management

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Social Media Marketing & Management

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